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How does Ad Setup Intelligence work and what assets do I need to provide?

Updated over 10 months ago

Ad Setup Intelligence is a feature designed to streamline and optimize the process of setting up advertising campaigns. By integrating with major ad management platforms like Google Ad Manager and Meta Ad Manager.

Key Features

  1. Targeting Optimization

    • Description: Analyzes audience data to suggest optimal targeting parameters.

    • Benefits: Increases ad relevance and improves ROI.

    • Functionality: Uses demographic, psychographic, and behavioral data to refine audience segments.

  2. Budget Allocation

    • Description: Recommends budget distribution across different campaigns and platforms.

    • Benefits: Maximizes budget efficiency and campaign performance.

    • Functionality: Uses historical performance data and predictive analytics to allocate budgets effectively.

Integration with Google Ad Manager

Google Ad Manager Integration

  1. Seamless Integration

    • Description: Connects directly with Google Ad Manager to import and manage ad campaigns.

    • Benefits: Centralizes ad management and simplifies workflow.

    • Functionality: Uses APIs to sync campaign data, settings, and performance metrics.

  2. Automated Campaign Setup

    • Description: Automates the creation of ad campaigns, ad groups, and ads within Google Ad Manager.

    • Benefits: Reduces manual effort and minimizes errors.

    • Functionality: Leverages AI to optimize ad settings such as targeting, bidding strategies, and ad placements.

  3. Real-Time Data Sync

    • Description: Syncs performance data in real-time to provide up-to-date insights.

    • Benefits: Allows for immediate adjustments and optimizations.

    • Functionality: Continuously updates metrics like impressions, clicks, CTR, and conversion rates.

Integration with Meta Ad Manager (formerly Facebook Ads Manager)

Meta Ad Manager Integration

  1. Direct Connection

    • Description: Directly connects with Meta Ad Manager to streamline ad campaign management.

    • Benefits: Unifies campaign setup and monitoring across Meta platforms (Facebook, Instagram, etc.).

    • Functionality: Utilizes APIs to import campaign data and sync settings.

  2. Automated Ad Creation and Optimization

    • Description: Automatically creates and optimizes ad campaigns within Meta Ad Manager.

    • Benefits: Enhances efficiency and ensures best practices are followed.

    • Functionality: Uses AI to select optimal ad creatives, targeting options, and budget allocations.

Benefits of Ad Setup Intelligence

  • Efficiency: Automates routine tasks, saving time and reducing the potential for errors.

  • Optimization: Uses AI-driven insights to optimize ad settings, targeting, and budget allocation.

  • Performance: Provides real-time data and actionable insights to enhance campaign performance.

  • Scalability: Supports the management of large-scale ad campaigns across multiple platforms seamlessly.

Getting Started

  1. Connect Your Accounts: Link your Google Ad Manager and Meta Ad Manager accounts through the integration settings.

  2. Configure Settings: Set up your ad preferences, templates, and targeting criteria.

  3. Launch Campaigns: Use the Ad Setup Intelligence tool to create and launch optimized ad campaigns.

If you have any questions or need assistance with Ad Setup Intelligence, our help desk team is here to help!

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